Assessment of Key Factors Influencing Apparel Prouction and Marketing in Lagos State, Nigeria

Abstract

The main objective of the study is to assess factors influencing textile production in Lagos State, Nigeria. Specifically, the study aims to: Identify factors influencing apparel production in Lagos State,Nigeria; ascertain challenges facing textile firms in Lagos State,Nigeria and determine   strategies employed by textile firms in coping with the challenges. Also, the study evaluate possible solutions to the problems facing the firms. Questionnaire was used for data collection as well as oral interview. Questions on factor influencing production, challenges facing the firms and coping strategies were found out from the managers. Secondary data was sourced from Journals and Annual publications of  firms. The study also concludes that the identified factors such as inadequate power supply, government policies and smuggling are limiting the operations in Nigerian textile firms. The study also concludes that ban on importation of textile to strengthen local production, provision of adequate power and implementation of favourable policies are put in place the firms will be strengthened. In view of the above findings, the recommendations to increase the key factors influencing apparel production and marketing were given